I am a london-based (former vancouver-based) writer and creative director who LOVES A FULL STOP. I believe words aren’t just about selling things. They’re about adding something meaningful to the noise — a moment of wit, warmth, or connection that might just make someone pause. Over the years—leading teams or working solo—I have helped brands find their voice (and THEIR humanITY).

I’ve learnt a lot from the highs and horror stories of agency life (ask me about the time I dropped a full cafetiere of coffee down myself on set for a global Facebook shoot). But mostly, I’ve learnt that it’s a privilege to get to play with words for a living. i love making cool work with good people and bonus points if it makes a small difference in this crazy world.

Ps. I’ll likely never use an exclamation mark because, frankly, they’re cheap!