PLATONIC SEASON 1
To launch the new AppleTV+ comedy, Platonic, we turned the streets of LA strictly PG in an activation designed to help best friends connect with absolutely zero funny business. The activation took place on National Best Friends Day (which we did NOT make up okay?) to help celebrate platonic friendships and spread awareness of the new show with buzzworthy OOH placements and chatter on social.
Client
Apple TV+
Medium
Social | Experiential | OOH
Role:
Associate creative director/ writer
THINGS ARE ABOUT TO GET REAL FRIENDLY.
〰️
THINGS ARE ABOUT TO GET REAL FRIENDLY. 〰️
Partnering with KCRW and popular vendors across LA, we created a city wide promotion and event to celebrate national best friend day. we helped BFFs celebrate friendship with deals across the city. Using influencer mailouts and a social campaign to help spread the word we made a day of it, encouraging purely platonic pals to prance the streets and get free stuff— all in the name of friendship.
three special words:
best friends forever
