CUPHEAD LAUNCH
Cuphead, the immensely popular video game developed by Studio MDHR, launched on Netflix. To celebrate this, we created a memorable immersive experience for fans and gamers that not only had the challenges of the game itself but generated buzz and excitement for the diehard Cuphead community.
Client
Netflix
Medium
Digital | Social
Role
Copywriter
My contribution
Developed the campaign messaging and in-character voice; wrote all copy for the gamified microsite and social campaign; and led copy direction.
Results
Generated 690K total mentions and 1.6B overall impressions. The campaign microsite also received an Awwwards Honorable Mention.
PUT THOSE PEEPERS TO BETTER USE.
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PUT THOSE PEEPERS TO BETTER USE. 〰️
Using the Cuphead universe language and lore, we created a website that incentivized fans to participate in a gamified experience to unlock exclusive downloadable and shareable content.
A full micro site containing 180 original assets helped generate buzz and hype within the Cuphead community. Some tasks were extremely difficult and caused much unrest on Twitter (but that just means it was successful, right?). There’s a chance @cupheadfan91 is still trying to solve that magic eye puzzle. Godspeed.
JEEPERS!
