THE FROZEN PIZZA PUBLICIST
Frozen pizza has a bad rep. But is it all that bad or does it just have bad PR? To cook up some conversation about Canada’s #1 frozen pizza brand, we needed to reframe how Canadians see the whole category. We needed a new publicist.
Client
Dr. Oetker
Medium
Mailers | Social | Web | OOH | Video
Role
Senior copywriter
My contribution
Contributed creative direction to the original pitch and wrote the influencer and PR mailer copy.
Results
Generated 23.5M impressions, 60.9M earned-media reach, 1.3M website visits and more than 11,800 contest entries. During the campaign month, Dr. Oetker grew category sales by 4% while the wider category declined by 11%.
In frozen crust, we trust
〰️
In frozen crust, we trust 〰️
