Brand voice is important. And like most important things in life, you don’t realize how important it is until it’s gone…so we completely fudged the most beloved taglines ever to prove how off putting off brand marketing can be.

Never Lose Your Voice was a social campaign that looked to emphasize Jasper’s capabilities, and throw some shade at off-brand AI in the process. Across paid and owned social, we highlighted the power of brand voice and (surprisingly) did not get sued.