THE BOOK ON PERIODS
Our period stories have been silenced for too long. We created and published the BLEED, the world’s first coffee table book of period stories, to empower the experiences of menstruators in print. Since its release, BLEED has become an Amazon best seller, and is raising funds to get free period products in communities around North America.
Client
Joni
Medium
Print | OOH | Social
Role
Creative director / copywriter
OUR STORIES DON'T END WITH PERIODS, THEY START WITH THEM.
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OUR STORIES DON'T END WITH PERIODS, THEY START WITH THEM. 〰️
Menstrual equity is a human rights issue, and it's time the 100% cared about it. We wanted to help folks reclaim their periods, tell their stories, and raise period literacy in the process. By amplifying real period stories, we encouraged more open conversation and dramatically shifted the discourse from private to public.
The Book on Periods is an anthology of real stories from menstruators—the good, the bad, the bloody. All profits will go towards providing free dispensers, pads, and tampons to non-profits and schools across Canada and the U.S. The book will be available for purchase at the end of this year.
END PERIOD SILENCE
