THE BOOK ON PERIODS
Our period stories have been silenced for too long. We created and published BLEED, the world’s first coffee table book of period stories, to empower the experiences of menstruators in print. Since its release, BLEED has become an Amazon best seller, and is raising funds to get free period products in communities around North America.
Client
Joni
Medium
Print | OOH | Social | Website
Role
Creative director / copywriter
My contribution
Developed the BLEED name, positioning and creative platform; edited more than 100 submitted stories; wrote the book’s original copy, campaign line and all copy across web, OOH and social; and led creative direction across the launch.
Results
Reached Amazon’s top five in the Menstruation category within days of launch.
Recognition
Featured by Femtech Canada, with the submission campaign promoted on Busy Philipps Is Doing Her Best.
OUR STORIES DON'T END WITH PERIODS, THEY START WITH THEM.
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OUR STORIES DON'T END WITH PERIODS, THEY START WITH THEM. 〰️
Menstrual equity is a human rights issue, and it's time the 100% cared about it. We wanted to help folks reclaim their periods, tell their stories, and raise period literacy in the process. By amplifying real period stories, we encouraged more open conversation and dramatically shifted the discourse from private to public.
The Book on Periods is an anthology of real stories from menstruators—the good, the bad, the bloody. All profits are going towards providing free dispensers, pads, and tampons to non-profits and schools across Canada and the U.S.
END PERIOD SILENCE
BLEED ON WEB:
From social and OOH, we drove folks to the BLEED submissions page where they could scroll through recent submissions,
and add their own.
BLEED ON SOCIal
FROM THE WEB SUBMISSIONS, WE SELECTED THE BEST (AND THE BLOODIEST) TO FEATURE ON SOCIAL AND OOH.
