OVERWATCH S18
Did you know Luka Dončić plays Overwatch? Neither did I. But he does, and that became the core of the idea with the Blizzard team. To promote their new game mode “stadium” we took out placements at other—slightly more wellknown—stadiums for Luka to declare, his “other favourite stadium is in Overwatch”. The pairing of the creative with the media buy itself got decent buzz (see below) as did Luka’s ranking as top 500 tank (what can’t he do?!).
Client
Blizzard
Medium
OOH | Social
Role
Creative team
My contribution
Contributed to creative development across the in-game, digital and global OOH rollout for the “Cowboys Never Die” campaign.
Results
Earned coverage from ESPN and The Dallas Morning News and generated organic conversation across Twitch, Reddit and X. Global OOH ran in Los Angeles, Dallas and Poland.
