OVERWATCH S18

Did you know Luka Dončić plays Overwatch? Neither did I. But he does, and that became the core of the idea with the Blizzard team. To promote their new game mode “stadium” we took out placements at other—slightly more wellknown—stadiums for Luka to declare, his “other favourite stadium is in Overwatch”. The pairing of the creative with the media buy itself got decent buzz (see below) as did Luka’s ranking as top 500 tank (what can’t he do?!).