FACES GLOBAL CAMPAIGN
In the debate between "natural" beauty and artificial augmentation, some beauty brands have a tendency to shy away from controversy. We helped Prollenium's Revanesse® brand step up and own their space with a global awareness campaign that celebrates every single face.
Client
Revanesse
Medium
VIDEO | OOH | SOCIAL | DIGITAL
Role
Associate creative director / writer
My contribution
Originated the campaign platform and campaign concept; wrote the hero-film script and all campaign copy; led casting; and carried the creative through production and rollout across the US, UK and Canada.
Results
Generated 21.7M impressions, increased engagement by 3.5% and grew the brand’s audience by 2.3%.
YOUR FACE, YOUR STORY
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YOUR FACE, YOUR STORY 〰️
THIS. IS. YOUR. FACE.
We wanted to make a celebratory splash and say: whatever you want to do with your face is fine by us.
We created a campaign with faces at the center to honour every unique, expressive, and beautiful face. It was paramount to the success of the script that we celebrated diversity and ensured all our FACES had a magnetism and a realness that would help this campaign speak to everyone, and last its course (as well as have every actor treated with the product). Our casting search was continent-wide. Our shoot took place in Toronto. AND THE CONTENT RAN IN ALL THREE MAJOR MARKETS: US, UK AND CANADA. EACH PATIENT FEATURED IN THE HERO VIDEO ALSO HAD CORRESPONDING TREATMENT FOCUSED CUTDOWNS, BEFORE AND AFTER PICTURES, AND A PATIENT STORY.
