SCREAM VI EXPERIENCE

Scream VI was taking the Core Four and Ghostface out of Woodsboro and onto the streets and scenes of New York City. To stoke the fandom, Paramount wanted to build out a key location in the Scream VI film, dubbed “The Shrine Room”, so we made a killer experience around it. DISCLAIMER: No virgins were killed in the making of this activation.

Client
Paramount+

Medium
Experiential

Role
Lead copywriter

WHAT’S YOUR FAVOURITE SCARY MOVIE?!

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WHAT’S YOUR FAVOURITE SCARY MOVIE?! 〰️

GETTING AROUND THIS CITY CAN BE MURDER

We created a 15-20 minute immersive walking tour experience where Scream VI fans could visit the big apple without having to leave LA and dive deep into the horror franchise like never before. full of spooky encounters with Ghostface himself, we created an urban realm (a bodega, a New York City subway station, the Shrine Room and the Hall of Ghosts) chock full of thrills and terror! FOR ME, WRITING A SCRIPT THAT WAS READ OUT BY THE REAL GHOSTFACE WAS A CAREER HIGHLIGHT (BUT DON’T WORRY, I PLAYED IT COOL WHEN I MET RODGER AND FOR SURE DIDN’T GET HIM TO SAY ANYTHING WEIRD…)