The Valley S2

To launch the new season of the Valley we were tasked with creating a social first series that targeted fans of reality TV. Our goal was simple. Give the people what they want: content. Lots of messy, juicy content. We created the press junket on wheels, a vehicle of confessions and conversation: the Valley Van, designed like a carpool to replicate the life phase that most of the cast are in. Yes I did have to watch all 12 seasons of Vanderpump Rules for this project and no I was not mad in the slightest.