The velveteen rabbit
To celebrate the launch of The Velveteen Rabbit on Apple TV+, we brought the magic to life with a watch-along experience for the whole family. The colouring kits were sent out to influencers and available to download and included a magical surprise on the final page (clue: it was an AR filter that made the rabbit real).
Client
Apple TV+
Medium
Print | Social
Role
Associate Creative Direction / Writer
My contribution
Wrote all copy for the companion book and campaign assets, including influencer mailers, and led copy direction across the launch.
IMAGINE HOW LOVE MAKES US REAL
〰️
IMAGINE HOW LOVE MAKES US REAL 〰️
A LITTLE KIT WITH
A LOT OF HEART
Partnering with Mother.ly we created a special watch-along colouring experience. Children were able to follow the story page by page and discover all the emotions of this magical adaptation—and enjoy an extra special surprise at the end.
“Toys become real when they are loved with all your heart. When you put all your heart into this book, by the final page…
…your own rabbit might just become real.“
